Poor user experience is one of the top website mistakes you should avoid as it can have a huge impact on how your visitors interact with your site. Visitors should be able to easily find what they're looking for and navigate intuitively around the site. Ensure that menus are intuitive, forms are concise and copy reads clearly. Additionally try to provide information in an organized and aesthetically pleasing way.
Keeping content up to date is essential if you want your website to stand out from the competition. Nothing makes a website look more dated than outdated pictures and information, and it's likely that visitors will be put off by seeing something they already know or that hasn't been updated in years.
Make sure all imagery, videos and copy is updated regularly, perhaps on an annual basis. Additionally try to have an editorial plan so content is added in a regular fashion rather than sporadic bursts of updates.
Low-quality imagery is one of the website mistakes to avoid at all costs. Poorly formatted images, low-resolution images that are too small for displays, and images with unnecessary compression artifacts will all make your website look cheap and unprofessional – not a great first impression.
Whenever possible, use high-resolution PNGs or vector graphics on your site. Additionally try to preserve color integrity by choosing an appropriate file format for the intended output size and device (JPEGs can show banding on gradients, while SVGs lose clarity if they are scaled down).
More and more users are discovering the internet through their phones. This means your website should be optimized for multiple devices, particularly mobile ones. Responsive web design can make all the difference in how your website looks when accessed on a different device, allowing you to adjust fonts, colors, and page elements in order to match the device they’re being displayed on. It’s also a matter of load time — if pages aren’t optimized for mobile devices they will take longer to load, which can be a major deterrent even if your site looks great once it finally loads up!
It's easy to overlook the importance of a strong and consistent brand — but an unclear brand messaging strategy can be damaging when trying to attract new customers. Make sure you are articulating a clear and cohesive message, whether it's creative, visual, or verbally-driven. You want to ensure that any customer visiting your site knows exactly who you are and what value you provide. Also, be sure that your visuals match the overall tone of your website for maximum impact.
Ready to improve your website and avoid these common mistakes? Schedule a free meeting today and let us guide you towards a better online presence. Don't miss out on the opportunity to optimize your website for success because the world deserves to meet your brand!