You launched a new business and hired a web development agency for website development. Upon launch, you posted about it on social media. Your posts received an overwhelming response. Everyone in your network congratulated you. Your friends and family members reshared your post.
Hundreds of people visited your website the day you launched it. But on the second day, you saw a slight decline in traffic – but you think it’s not a dealbreaker.
A week later, when the dust finally settled down, you saw that your website traffic was in single digits. The buzz you generated via your social media posts faded away.
Does that mean you have to shut down your business? Definitely not!
To start attracting traffic to your website, you need to optimize it for search engines. More than 90,000 queries are processed by Google every single second. Whatever it is people are looking for, they hop onto Google to get the answers – unless they prefer forums over search engines.
By focusing on search engine optimization, you can start attracting traffic to your website – which you can eventually convert into paying customers.
People hate slow websites. They hate it when a website doesn’t respond or causes their browser to crash. They hate websites with no navigation bars. And they will surely hate your website if it’s not mobile-friendly.
Google and other search engines require websites to deliver a great user experience. They’re so serious about user experience that they take several user experience factors like mobile responsiveness, website speed, and security into consideration to determine search engine rankings.
This means – when you focus on SEO, you’re not just rolling out content and optimizing content on your web pages but you’ll also be focusing on the user experience factors – which will ultimately help you deliver a great user experience.
And the better the user experience you deliver; the higher will be chances of your customers purchasing from you.
Once you stop investing your money in paid ad campaigns or rolling out email newsletters or posting and interacting on social media, you’ll see a decline in the traffic you were generating from these sources. However, the same can’t be said for SEO.
SEO takes anywhere around six-eight months to deliver results – considering, you do it right and have the right systems and processes in place. However, when you finally start seeing them, they’re there for the long term.
Whether your product pages are ranking on the first page or blog content, they’ll help you generate traffic to your website – unless your competitors build better versions of these posts and knock their SEO game out of the park.
As your blog posts and/or other web pages rank higher on search engines, more and more people will know about your business. When they click through and go to your website + read your content, they’ll build an image of your business at the back of their heads.
If your website manages to deliver a great user experience and if the content they read on your website genuinely helped them solve their problem, they’ll consider your business as credible and authoritative.
As you focus more on your SEO efforts, you may even rank higher for local keywords – considering you cater to local customers. As they see your brand across different channels or read more of your content, they’ll start trusting your brand even more.
Who doesn’t like more customers? Every business does. But it’s important to note that – driving more traffic to your website ≠ higher conversions. To increase your conversion rate, you need to drive quality traffic to your website.
As you start attracting more quality traffic to your website, if you keep delivering a great user experience and meet your customers at different stages of their journey, you’ll have much higher chances of converting them into paying customers.
But to do that, first, you need to attract quality traffic to your website via search engines.
Optimizing your business' website for SEO can be difficult, but we make it easy. Schedule a free meeting and we’ll get started on your new SEO journey because the world deserves meet your brand!