Become the Life of the Search Party
The backstage pass to the Internet
What is Search Engine Optimization (SEO)?
The buzzword or buzz-phrase that has made a name for itself on the World Wide Web, SEO allows your website to rank at the top of the results pages of search engines. Potential customers will have a higher chance of discovering your business.
What makes good SEO?
On-page Factors
Title Tags
Title Tags
Like the name entails, a title tag defines the title of a web page. Created within the code of your website, this under-the-hood element is what ultimately appears as the clickable link on the results of search engines like Google. Most website building software will allow you to enter a title tag for each page of your website, either directly within the code or in your site’s meta settings.
Page Content
Page Content
Search engines heavily rely on keywords and phrases to rank your website. When looking for information, these are what people are typing. Also, it is important to keep your content fresh and updated.
Meta Description
Meta Description
Similar to title tags, this is another under-the-hood detail that gets listed with search results. The meta description is appears as a short summary of a webpage, located directly under the title.
Load Speed
Load Speed
No one likes to wait! This goes without saying, but a website that loads quickly will retain the most attention.
URLs
URLs
These are links within your website that help connect your content. Linking from one page to the next provides a great user experience, making it easy to find your content.
URLs
Image Tags
This is also called “alt text”, short for “alternative text”. Image tags help search engines rank your website by way of describing the purpose and context of images. These are also internal to your website’s coding, but can be added and modified in most website software.
Mobile Friendliness
Mobile Friendliness
More and more people are using smartphones, tablets, and other mobile devices to access the internet, so it is critical that your site be ready. This includes your site automatically resizing to any device, using large, easy-to-read fonts, and simplified navigation.

Off-page Factors
Digital Ads
Digital Ads
Using digital ads allows your brand to leverage trusted social media, search engine, and other digital platforms to reach potential customers. These platforms sell advertisement space on their websites, similar to highway billboards, where you have the opportunity to place your brand in front of various audiences.
Social Media
Socal Media
Creating a social media presence not only gets your business in front of a large, diverse audience, but also allows you to interact with, share content, and learn from current and potential customers. People want to be heard, so it is important to be active and responsive on social media to maximize your outreach.
External Links
Links from Other Websites
Also known as external links, these are important for obtaining high rankings for your website. One of the many ways search engines guage the popularity of your site by examining how many other sites link to yours (and how popular they are). There are several other metrics involved, but getting your site connected with others will raise your ranking.
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